In today’s world, e-commerce is the most important business model which is continuously growing in power and expected to take over the conventional business model. If you are thinking about establishing an e-commerce, you need an extensive research and depending on your research, you will be able to develop a better and engaging e-commerce that will really captivate the market. So, we are going to lead you through developing an e-commerce marketplace through this blog.
The power of E-commerce
It is no surprise that Ecommerce is already one of the fastest growing markets in Brazil and worldwide. With low initial investment and excellent profitability, entrepreneurs realized that this way of selling products and services is a very advantageous option.
In addition, there is a huge change in the customers behavior over time due to the expansion of the internet, speed and dynamism it provides.
Today, with a preference for convenience and practicality when shopping, consumers have been adopting Ecommerce as their main shopping channel.
People are increasingly connected to the large network and are “losing their fear” of making purchases online.
Therefore, no longer having an online presence means losing many potential customers.
How to Create E-commerce from Zero
As with any other business, selling online requires training, planning and knowledge.
It is necessary to understand that, even though creating an Ecommerce from Zero is a less bureaucratic task than creating a physical business, it still requires essential steps to be followed.
And, to help you on this journey, we have selected the 3 main steps to create an Ecommerce from scratch:
1. Set objectives and goals
To start your Ecommerce, you need to set goals and deadlines. Thus, in addition to measuring the growth of your company, it is much easier not to leave aside the construction of your business.
Therefore, set a goal of 7 days to build the entire structure of Ecommerce. This is the time needed to put all the steps to follow into practice.
2. Build an action plan
The action plan is a document in which we systematize the list of actions to be taken to achieve a certain objective. In business, it means all of your company’s strategic programming.
With it, you need to aim to make 30 sales per month, selling one product per day.
So, you validate your business. Validation is nothing more and nothing less than selling regularly and proving that your product has sales potential.
With a validated business, you need to take care of the structural part, building audience channels, sales structure, shipping, service and dealing with legal issues of the company.
3. Create your strategies
The first strategy is to use your audience structure to sell. To do this, you need to register your products on the Free Market (or other marketplaces) using well-made ads, with well-designed descriptions and titles.
Use good keywords, a good headline and a complete description to get people interested in entering your ad and buying. There are various keyword research tools those are working properly and you can get help to conduct your keyword research for better performance of your ads.
In addition, it is necessary to produce ads with quality videos and photos so that your products differentiate themselves from competitors.
Also focus on detailed descriptions, taking frequent questions from your customers. The more information, the better.
Another way to boost your sales is by producing content. Content marketing is one of the most important and highly beneficent marketing strategies that has been helping business all over the world. And this also good for creating trust in the market.